Korea · Event Production
Diptyque Summer Popup Store in Seongsu: Mediterranean Scent Experience – Event Production by TL Creative
- Brand
- Diptyque
- Country
- Korea
- Year
- 2024
Diptyque’s Hedonistic Summer Collection popup store was held in Seongsu, Seoul. TL Creative handled on-site event production, focusing on immersive experiences.
From July 10 (Wed) to August 25 (Sun), 2024, Diptyque's Summer Popup Store was held at 47 Yeonmujang-gil, Seongsu-dong, Seoul. Centered around the limited-edition 'Hedonistic Summer Collection,' the popup offered a Mediterranean-inspired sensory journey, inviting visitors to immerse themselves in both fragrance and ambiance.
On-site, guests enjoyed a range of experiences including a gelato ice cream bar, dedicated photo zones, and a lucky draw, creating a dynamic and multi-sensory environment. The popup welcomed over 900 visitors daily, operating from 11 a.m. to 9 p.m.
TL Creative managed event production, expertly allocating promoters and staff to ensure smooth operations and a pleasant in-store environment throughout the popup period.
