Korea · Event Production
DINTO Popup Store Event Management in Seongdong-gu, Seoul | Experiential Beauty Event
- Brand
- DINTO
- Country
- Korea
- Year
- 2024
DINTO's second popup store took place in Seongdong-gu, Seoul, offering a range of experiences for visitors. TL Creative was responsible for event production and execution.
DINTO's second popup store was held from September 20 (Fri) to September 29 (Sun), 2024, at 31-1 Yeonmujang-gil, Seongdong-gu, Seoul, on the first floor.
The popup operated from 11 AM to 9 PM daily, allowing visitors to conveniently participate throughout the day.
Inspired by the original fairy tale 'Le Chat Botté' (Puss in Boots), the event's theme delivered the message of unexpected fortune through a variety of interactive experiences.
During the event, the third charity collection was held, where a portion of sales proceeds was donated in celebration of Cat Day, drawing significant interest. Exclusive onsite purchase benefits were available, and multilingual promoters fluent in Japanese and Chinese assisted visitors.
TL Creative managed overall event operations, including sales, entrance guidance, queue management, and circulation flow to ensure smooth execution throughout the popup store.
