Korea · Popup Planning · Spatial Design · VMD · Event Production
SARTU Seongsu Popup Store: An Exclusive Contemporary Bag Experience
- Brand
- 사르투(SARTU)
- Country
- Korea
- City
- 성수동
- Year
- 2026
TL Creative delivered popup planning, spatial design, VMD, and event production for SARTU's Seongsu popup store, inviting customers to immerse themselves in the brand's unique contemporary bag experience.
Dates: 2026.04.21 - 2026.04.27
Location: 31-1 Yeonmujang-gil, Seongdong-gu, Seoul
Opening Hours: 11:00 AM – 7:00 PM
SARTU, a women’s contemporary bag brand, hosted a popup store in Seongsu, Seoul. The event highlighted the ‘Butter Lemon’ color as its main theme, elevating the space’s visual appeal and featuring exclusive products only available at the venue, drawing significant interest. On-site activities, including a lucky draw, further enhanced the visitor experience.
Customers had the chance to personally try on the bags, assess storage and style options, and choose those best suited for them. Efficient flow management and smooth operations ensured a comfortable visit, while timed entry and varied promotions helped minimize waiting and confusion.
At the Seongsu popup store, TL Creative managed popup planning, spatial design, VMD, and event production, bringing to life a successful brand experience on site.
