Korea · Popup Planning · Spatial Design · Fixture Production · Event Production
NEOGEN Glow Lab Popup Store Experience at The Hyundai Seoul – TL Creative
- Brand
- NEOGEN
- Country
- Korea
- Year
- 2025
NEOGEN’s ‘GLOW LAB’ popup store was held at The Hyundai Seoul. TL Creative handled the popup’s planning, spatial design, fixture production, and event operations.
From December 4 (Thu) to December 10 (Wed), 2025, NEOGEN and Shuyatoya’s first popup store was held at The Hyundai Seoul in Yeouido, Seoul. The event operated daily from 11 a.m. to 8 p.m.
Titled ‘NEOGEN GLOW LAB,’ this popup store was designed with a Shuyatoya laboratory concept. The site featured a product testing zone where visitors could try all NEOGEN products, a Shuyatoya merchandise zone, a photo zone for memorable shots, and an event zone to enhance visitor engagement.
To accommodate international guests, the event was staffed with promoters and personnel fluent in Chinese, English, and Japanese, ensuring smooth communication for all attendees.
TL Creative was responsible for popup planning, spatial design, fixture production, and event management for this NEOGEN GLOW LAB popup store.
