Korea · Popup Planning · Spatial Design · Fixture Production · Local Installation · Event Production
NEOGEN x Shuyatoya Popup: Immersive Beauty Brand Experience in Yangjae, Seoul
- Brand
- NEOGEN
- Country
- Korea
- Year
- 2025
At the NEOGEN x Shuyatoya pop-up in Yangjae, Seoul, TL Creative delivered a unique brand experience through popup planning, spatial design, fixture production, local installation, and event production.
On Thursday, February 13, 2025, NEOGEN in Yangjae, Seocho-gu, Seoul hosted a pop-up event celebrating the collaboration between NEOGEN and Shuyatoya, a popular KakaoTalk emoji character. The event ran from 10 a.m. to 4 p.m.
NEOGEN is a K-beauty brand renowned for daily skincare products powered by advanced biotechnology. For this pop-up, a dedicated space was crafted to naturally blend the sensibilities of both NEOGEN and Shuyatoya through this special collaboration.
TL Creative managed pop-up planning, spatial design, fixture production, local installation, and event production for this occasion. We supported every stage, from initial planning to on-site execution, ensuring the collaboration’s message and event atmosphere were delivered effectively.
