Korea · Popup Planning · Event Production
Shinsegae Department Store Gangnam Byredo Mojave Ghost 10th Anniversary Popup Planning & Production
- Brand
- Country
- Korea
- Venue
- 신세계백화점 강남점 센트럴파크 광장 (서울 서초구 신반포로 176)
- Year
- 2024
Discover TL Creative's case study of planning and producing the Byredo Mojave Ghost 10th Anniversary beauty popup at Shinsegae Department Store Gangnam, held in the Central Park Plaza.
From February 29 to March 13, 2024, a popup store celebrating the 10th anniversary of Byredo’s iconic Mojave Ghost fragrance was held at the Central Park Plaza of Shinsegae Department Store Gangnam, 176 Sinbanpo-ro, Seocho-gu, Seoul.
This popup was designed with a museum concept, offering visitors a modern reinterpretation of the Mojave Desert atmosphere. Guests could explore the product lineup and brand story, enjoy docent-led tours, and experience immersive spaces where the brand’s core concepts came to life.
TL Creative managed popup planning and event production for this project, focusing on flow control, guest guidance, and onsite hospitality to create an environment where the brand and visitors could naturally connect.
