Korea · Popup Planning · Spatial Design · VMD · Event Production
Sungboon Editor Seongsu Green Tomato Market Popup Store Case Study
- Brand
- 성분에디터
- Country
- Korea
- Venue
- 성수포탈
- Year
- 2026
TL Creative planned and operated the Green Tomato Market popup store for the beauty brand Sungboon Editor at Seongsu Portal, delivering a unique experiential space.
From July 2 to July 13, 2026, at Seongsu Portal (16, Yeonmujang 7-gil, Seongdong-gu, Seoul), skincare brand Sungboon Editor held a Green Tomato Market concept popup store. The store was open daily from 11 AM to 8 PM.
The popup store showcased the brand's signature refreshing green color throughout the space, allowing visitors to visually experience Sungboon Editor’s distinct beauty identity. High demand led to all reservation slots being filled shortly after opening.
Visitors received Green Tomato fans and ampoule samples on a first-come, first-served basis, and could join interactive promotions such as DIY keycap making and scoop events. The interior featured a mission-based stamp tour connecting four experience zones—skin diagnosis, product testing, game, and photo zones. Customers who completed all missions received Green Tomato tarpaulin bags and full-size cream as rewards.
TL Creative oversaw popup planning, spatial design, VMD (visual merchandising), and event operation, creating a differentiated offline experience for both the brand and its visitors.
