OHUI Yeoju Premium Outlet Popup: Spatial Design, VMD & Event Operations | Experiential BTL Marketing Example

From June 27 to June 28, 2026, luxury skincare brand OHUI hosted a special popup store at Shinsegae Yeoju Premium Outlet.

This popup highlighted a spatial design that visually captured OHUI’s advanced skin science and brand identity. Taking advantage of the outdoor setting, sunshades were installed to ensure a comfortable environment for visitors even during midsummer.

Friendly and energetic promoters greeted guests on-site, encouraging participation. Instant prizes were given out via a lucky draw event, while a photo zone reflecting the brand's sensibility and a product test zone catered to various skin types, boosting satisfaction. Customers who completed a stamp mission received a marble ice cream reward, organically linking multiple experiential activities.

The popup space was crafted with VMD (Visual Merchandising) that balanced the brand’s core message with interactive elements. The layout—from the entrance lucky draw to the interior test and photo zones, as well as reward and purchase paths—was efficiently designed to seamlessly connect experiences for visitors.

TL Creative was responsible for the popup’s planning, spatial design, VMD, and event operations.