Korea · Popup Planning · Spatial Design · VMD · Event Production
Ö PEPPER Popup Store | Experiential Beauty Event at Hyundai Department Store by TL Creative
- Brand
- Country
- Korea
- Venue
- 현대백화점 무역센터점
- Year
- 2026
TL Creative maximized the brand experience for Ö PEPPER’s popup at Hyundai Department Store Trade Center Branch through planning, spatial design, VMD, and event production.
Date: 2026.05.18 - 2026.05.31
Location: Hyundai Department Store, Trade Center Branch
Ö PEPPER is a pepper brand redefining spice as both a culinary essential and a sensory lifestyle experience. For this popup, we highlighted the brand’s unique identity and seasonal, single-origin pepper blends, creating a space where visitors could experience Ö PEPPER’s products in diverse ways.
The popup featured engaging visuals of the brand mascot ‘Pepperman’ to attract visitors, and the flow was intuitively designed—from entrance, personalized pepper recommendations, scent and taste samples, to purchase—enhancing both experience and convenience for all guests.
On site, visitors enjoyed a range of scent and tasting experiences as well as interactive events, enabling them to discover the ideal pepper flavor for themselves. Information on seasonal pepper blends and culinary uses was shared naturally, fostering active communication between brand and customers.
For this project, TL Creative handled the popup’s planning, spatial design, VMD (visual merchandising), and event production, delivering a successful offline brand experience at Hyundai Department Store’s Trade Center Branch.
