Korea · Event Production
Frédéric Malle Pop-Up Event at The Hyundai Seoul | TL Creative Experiential Beauty Marketing
- Brand
- Country
- Korea
- Venue
- 서울 영등포구 여의대로 108, 더현대 서울
- Year
- 2024
TL Creative managed event production for the Frédéric Malle pop-up store at The Hyundai Seoul, overseeing all beauty pop-up operations and guest experience details.
From February 21 (Fri) to March 3 (Mon), 2025, the Éditions de Parfums Frédéric Malle pop-up store, a renowned French luxury perfume brand, was held at The Hyundai Seoul, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul.
Operating hours were 10:30 AM to 8:00 PM on weekdays, and 10:30 AM to 8:30 PM on Fridays, Saturdays, and Sundays.
Centered around the brand’s iconic scent, ‘Portrait of a Lady,’ the pop-up was designed with bold red tones, striking structural fixtures, and rose visuals, capturing the allure of Frédéric Malle. A range of fragrance products—perfumes, body butters, hair oils, mists, and candles—were displayed for visitors to experience.
TL Creative was responsible for on-site event management for the pop-up store. Our team oversaw all aspects of field operations, including staffing of promoters and sales personnel, customer service, product guidance, fragrance sampling and payment assistance, visitor flow and entry management, and accident prevention, ensuring the event ran smoothly from start to finish.
