Korea · Event Production
Daegu Shinsegae Department Store Niche Perfume Popup Event Operation | TL Creative BTL
- Brand
- Country
- Korea
- Venue
- 대구광역시 동구 동부로 149, 신세계백화점 대구점
- Year
- 2024
Case study of DS&Durga, MEMO PARIS, and EX NIHILO niche perfume popup store event at Daegu Shinsegae Department Store. Introducing TL Creative’s on-site event operation expertise.
From December 1 to December 14, 2023, a triple popup store featuring niche fragrance brands DS&Durga, MEMO PARIS, and EX NIHILO was held at Shinsegae Department Store Daegu (149 Dongbu-ro, Dong-gu, Daegu, Korea).
The popup operated from 10:30 AM to 8:00 PM on weekdays, with extended hours until 8:30 PM on Fridays, Saturdays, and Sundays. Visitors were drawn to the event’s unique scents and immersive space design from the three featured brands.
TL Creative was responsible for the entire event operation of the popup store. We efficiently assigned brand-specific sales promoters and systematically managed information on over 70 types of fragrances, enabling visitors to experience diverse scents in depth. To facilitate communication with international customers, including those from China and Japan, we also provided multilingual promoters.
TL Creative managed the event operations for this popup store, ensuring smooth and sophisticated on-site management and helping to effectively convey each brand’s unique identity.
