Korea · Event Production
Etude Beauty Experience Event Operations in Seongsu-dong, Seoul | On-site Brand Activation Case
- Brand
- Country
- Korea
- Venue
- 서울특별시 성동구 연무장길 95, 쎈느
- Year
- 2024
At the Etude beauty experience event on Yeonmujang-gil, Seoul, TL Creative managed on-site operations to maximize the brand experience.
From August 18 to August 20, 2023, a beauty experience event was held at 95 Saenne, Yeonmujang-gil, Seongdong-gu, Seoul, running from 11 AM to 8 PM over three days.
This event was Coupang’s first customer-participation beauty experience zone, featuring 15 leading brands selected for the Coupang Beauty Awards. Etude stood out to attendees on-site with its colorful and trendy appeal.
TL Creative managed the on-site operations for the Etude booth. By assigning professional promoters, we supported customer services and brand experiences, while running booth-specific activities and distributing gifts to participants. This led to high engagement and increased brand favorability.
During the event, Etude earned the highest service rating among all brands and received positive reviews from visitors. On-site operations included entrance guidance, traffic flow management, accident prevention, cleanliness maintenance, and support for global guests with multilingual promoters.
TL Creative effectively carried out comprehensive on-site management for the Etude booth during this event.
