COSRX Beauty Popup Store at The Hyundai Seoul – Event Planning & Operations by TL Creative

From August 10 (Thursday) to August 16 (Wednesday), 2023, global skincare brand COSRX held a popup store at The Hyundai Seoul, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul. Operating hours were 10:30 AM to 8:00 PM on weekdays and extended until 8:30 PM from Friday to Sunday, aligned with the foot traffic patterns at The Hyundai Seoul.

The popup store featured a range of interactive programs to introduce COSRX’s signature skincare products and brand philosophy directly to onsite visitors. Designated product display zones (DP zones) showcased their leading products, while spaces reflected their brand identity and offered various experiential elements. Visitor guidance and safety management were also prioritized to provide a comfortable environment.

TL Creative oversaw the planning and onsite management of the popup store for this project, establishing systematic strategies and onsite processes to ensure a seamless brand experience for visitors.