Event Production Case: French Niche Perfume Pop-up Store at The Hyundai Seoul | TL Creative

From April 24 (Mon) to May 4 (Thu), 2023, a pop-up store for a French premium niche perfume brand was held at The Hyundai Seoul, located at 108 Yeoui-daero, Yeongdeungpo-gu, Seoul.

Open daily from 10:30 AM to 8:00 PM (until 8:30 PM on Fridays, Saturdays, and Sundays), the pop-up store was designed as an immersive space where visitors could experience the brand’s unique sensibility and world view with all five senses. Featuring an array of scent lines inspired by travel, the event offered a sensory display and special atmosphere, delivering a memorable experience to each guest.

TL Creative managed event operations by providing sales promoters and multilingual staff, as well as handling event facility rental and on-site management. These efforts ensured smooth on-site execution, excellent customer service, and contributed to higher visitor satisfaction and enhanced brand awareness.