BYREDO Blanche Pop-up Event at Lotte Department Store AvenueL Seoul │ Event Production by TL Creative

Swedish luxury beauty brand BYREDO launched a unique 'BYREDO Blanche Pop-up' at Lotte Department Store AvenueL in Jamsil, Songpa-gu, Seoul, where visitors could immerse themselves in the sensory world of its signature fragrance, Blanche.

The event ran from Wednesday, June 25 to Thursday, July 3, 2025, operating daily from 10:30 AM to 8:00 PM, with extended hours until 8:30 PM from June 27 to June 29. The pop-up was located at The Crown, B2, Lotte Department Store AvenueL, 300 Olympic-ro, Songpa-gu, Seoul.

Centered on the concept 'Memories are engraved by scent,' the pop-up combined restrained minimalism and sculptural aesthetics to convey the pure essence of the Blanche line in a truly special setting. Immersive visuals were further enhanced by collaborative artwork with textile artist Kim Hye-rim.

On site, guests could try the full range of Blanche fragrances, benefit from in-depth explanations by specialists, and enjoy a special photo service offered to customers who purchased fragrances.

TL Creative was responsible for event production, ensuring smooth on-site staffing, customer service, fragrance samplings, product explanations, assistance at the photo zone, as well as overall flow and safety management throughout the BYREDO Blanche pop-up.