Korea · Event Production
Santa Maria Novella Popup Store Event Management｜Seoul Beauty Brand Experience Marketing Case
- Brand
- Santa Maria Novella
- Country
- Korea
- Year
- 2024
TL Creative managed the event operations for the Santa Maria Novella popup store at The Hyundai Seoul. Explore our experience in running beauty brand activation events.
The Santa Maria Novella popup store was held from October 22 (Tue) to October 27 (Sun), 2024, at The Hyundai Seoul, 108 Yeouidae-ro, Yeongdeungpo-gu, Seoul. Open from 10:30 AM to 8:00 PM—and until 8:30 PM on Fridays, Saturdays, and Sundays—the popup store showcased a variety of Santa Maria Novella products to a wide range of visitors.
Santa Maria Novella is a premium Italian cosmetics brand offering an array of skincare and lifestyle products including face, body, and hair care items, as well as perfumes, soaps, diffusers, honey, syrups, and oils. Renowned for its longstanding tradition and quality, Santa Maria Novella’s products remain popular among customers seeking refined, sensory experiences.
At this Santa Maria Novella popup store, TL Creative was responsible for event operations. On site, we staffed promoters to serve as docents and manage event operations, providing visitors with professional and friendly guidance about the brand and its product features, ensuring seamless event execution.
