Korea · Event Production
EX NIHILO Pop-Up Store Event Management – Seoul Beauty Experience | TL Creative
- Brand
- EX NIHILO
- Country
- Korea
- Year
- 2025
TL Creative successfully managed the Parisian haute perfumery brand EX NIHILO’s Seoul pop-up store, offering a unique fragrance experience at The Hyundai Seoul.
EX NIHILO is a high perfumery brand originating from Paris, known for its creative and experimental fragrances that challenge conventions and establish a unique brand identity. The brand name comes from the Latin phrase meaning 'out of nothing,' and EX NIHILO is gaining attention from fragrance lovers worldwide for its originality and free-spirited sensibility.
From May 26 (Mon) to June 3 (Tue), 2025, the EX NIHILO pop-up store was held at The Hyundai Seoul, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul. The store was open from 10:30 AM to 8:00 PM, with extended hours until 8:30 PM on Fridays, Saturdays, and Sundays.
TL Creative was responsible for managing the pop-up store event, including on-site flow design tailored to the brand's unique character, placement of skilled promoters, and comprehensive guidance and fragrance experience management for all visitors.
