Korea · Spatial Design · Event Production · Popup Planning
MEMO PARIS Pop-up Store at The Hyundai Seoul: Spatial Design & Event Production Case Study
- Brand
- MEMO PARIS
- Country
- Korea
- Year
- 2025
Discover how French niche perfume brand MEMO PARIS brought its experiential pop-up store to The Hyundai Seoul, with TL Creative leading spatial design, event production, and popup planning.
French niche perfume brand MEMO PARIS hosted a pop-up store at The Hyundai Seoul in Yeouido, Yeongdeungpo-gu, from October 2 to October 13, 2025.
Inspired by the brand philosophy of 'a journey through scent,' the pop-up was designed as an immersive space appealing to both the senses of sight and smell. Themed objects such as travel trunks, maps, and skies captured the brand’s identity and evoked journeys around the world through fragrance. Collaborative artworks with artist Jean Jullien further heightened MEMO PARIS’s distinctive, sophisticated mood.
Visitors were invited to freely sample the brand’s signature perfume lineup, and with select purchases, could receive exclusive limited-edition goods and participate in a personalized perfume note-making event.
TL Creative was responsible for spatial design, event production, and popup planning, ensuring that MEMO PARIS’s brand identity and interactive elements were seamlessly integrated throughout the experience.
