Korea · Event Production
FREDERIC MALLE Pop-Up Store Event Management | Seoul Beauty Experience
- Brand
- FREDERIC MALLE
- Country
- Korea
- Year
- 2025
The Frederic Malle luxury perfume pop-up was held at The Hyundai Seoul, with TL Creative overseeing on-site event operations.
From February 21 (Fri) to March 3 (Mon), 2025, the Éditions de Parfums Frédéric Malle pop-up store took place at The Hyundai Seoul, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul. Operating hours were 10:30 AM–8:00 PM on weekdays and until 8:30 PM on Fridays, Saturdays, and Sundays.
Centered around the iconic fragrance 'Portrait of a Lady,' the pop-up showcased a wide range of Frederic Malle scents, allowing visitors to experience the brand’s distinctive universe. The striking red-toned space, sculptural fixtures, and rose visuals created an inviting atmosphere, with products like body butter, hair oil, mist, and candles also on display.
TL Creative managed the on-site operations for this Frederic Malle pop-up, providing multilingual promoters and sales staff, and offered comprehensive support for customer service, product guidance, fragrance testing, and payment assistance. Detailed event management included visitor guidance, flow control, and safety measures to ensure a seamless experience.
