Korea · Event Production
The Hyundai Seoul Beauty Pop-Up: Silky Lipstick Shine Experience Event Management | TL Creative
- Brand
- 더현대
- Country
- Korea
- Year
- 2025
TL Creative managed the operations for the Hermès Silky Lipstick Shine pop-up at The Hyundai Seoul, delivering a rich brand experience with diverse experiential programs.
From May 8 to May 18, 2025, a pop-up store celebrating the launch of Hermès’ new Silky Lipstick Shine was held at The Hyundai Seoul, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul. The event ran daily from 10:30 AM to 8:30 PM.
Visitors were invited to explore a variety of hands-on programs, directly experiencing the delicate texture and vibrant colors of Silky Lipstick Shine. At the animation table, a Hermès-inspired paper folding card service was offered, while at the embroidery table, guests could personalize pouches with custom embroidery.
For this event, TL Creative oversaw all aspects of on-site operations, including staff allocation and venue management, ensuring that each experiential program ran smoothly.
