Korea · Event Production
Abib Hongdae Pop-Up Store Event Management | Interactive Beauty Experience in Korea
- Brand
- Abib
- Country
- Korea
- Year
- 2025
Discover a unique beauty experience at the Abib Hongdae pop-up store, where TL Creative managed event operations and visitors tried a range of skincare products firsthand. (Korea, Beauty)
Abib is a premium Korean skincare brand that focuses on the skin’s natural health and beauty. With products made from naturally derived ingredients and emphasizing skin soothing, Abib has garnered significant interest from consumers in Korea.
From August 1st (Friday) to August 31st (Sunday), 2025, the Abib pop-up store was held at Olive Young in Hongdae. Designed for visitors to leisurely explore beauty products, the store opened daily from 1 PM to 10 PM.
At this pop-up, consumers experienced Abib’s popular products firsthand and received personalized skin consultations, creating a tailored on-site experience. Visitors were highly satisfied with the brand’s unique space design and various interactive elements.
TL Creative managed event operations for this project, placing event promoters and sales promoters on-site, and systematically overseeing guest engagement and overall operations.
