Korea · Event Production
Frederic Malle Pop-up Store Event Management at The Hyundai Seoul | TL Creative BTL Case Study
- Brand
- Frederic Malle
- Country
- Korea
- Year
- 2024
TL Creative was responsible for managing the Frederic Malle pop-up store event at The Hyundai Seoul, offering visitors an exceptional niche fragrance experience.
Frederic Malle is a globally acclaimed niche fragrance brand known for its distinctive and artistic perfumes. From June 3 to June 13, 2024, a Frederic Malle pop-up store was held at The Hyundai Seoul (23 Yeouido-dong, Yeongdeungpo-gu, Seoul). The pop-up operated daily from 10:30 AM to 8:00 PM, in line with The Hyundai Seoul store hours.
The pop-up was designed to let customers experience the delicate and artistic scents unique to Frederic Malle, while also providing a space for interaction with a diverse clientele.
TL Creative managed the event operations for this pop-up store, supporting thorough on-site operations including promoter deployment, customer assistance, multilingual promoters for international guests, safety and flow management, as well as fixture and inventory handling.
