Korea · Event Production
Etude × Musinsa Beauty Festa Seongsu Popup Event Management Case Study | Korea Beauty Experience
- Brand
- Etude
- Country
- Korea
- Year
- 2024
TL Creative managed event operations for the Etude booth at the Musinsa Beauty Festa Seongsu popup store in Seoul, ensuring smooth brand experiences for all visitors.
From September 6 to 8, 2024, the Musinsa Beauty Festa Seongsu popup store featuring Etude took place at 121 Wangsimni-ro, Seongdong-gu, Seoul. The event ran from 10 AM to 8 PM daily.
The popup was designed to offer visitors a hands-on brand experience, with various on-site events that allowed guests to engage directly with Etude’s products and brand image.
TL Creative deployed a team of professional staff, including multilingual promoters, to manage entrance guidance, visitor flow, event operations, and overall event execution onsite.
