Korea · Event Production
BYREDO 'Desert Dawn' Pop-Up Event Production in Yeongdeungpo, Seoul
- Brand
- BYREDO
- Country
- Korea
- Year
- 2024
BYREDO’s new ‘Desert Dawn’ pop-up store opened at Shinsegae Times Square in Seoul. TL Creative managed on-site event production, delivering the fragrance experience to visitors.
From October 7 to October 24, 2024, the second pop-up store celebrating the launch of BYREDO’s new ‘Desert Dawn’ fragrance was held at Shinsegae Times Square, 9 Yeongjung-ro, Yeongdeungpo-gu, Seoul.
The new ‘Desert Dawn’ scent captivates with sweet notes of cardamom and rose petals, layered over woody aromas reminiscent of the desert’s dry heat. Visitors were invited into a space to discover and experience this unique fragrance.
The pop-up was open daily from 11 AM to 8 PM (until 8:30 PM on Fridays, Saturdays, and Sundays), providing convenient access for guests.
TL Creative ensured smooth on-site event operation for the BYREDO ‘Desert Dawn’ pop-up, offering multilingual docents and professional promoters so that guests could thoroughly experience the fragrance’s distinctive character.
