BeautyCon Seoul: A Premium Beauty Popup Experience by TL Creative

On October 31, 2025, the 10th BeautyCon took place at Aston House, Grand Walkerhill Hotel & Resort in Gwangjin-gu, Seoul. Hosted directly by the premium derma beauty brand BAQUERO, the event was themed 'Fly Higher' and featured a uniquely designed popup space that captured the excitement of airports and travel.

Visitors experienced BAQUERO’s flagship brands—Lenoderm, Christina, and Neostrata—through various programs showcasing new products and advanced derma beauty technologies. The event space was crafted with immersive details such as an entrance flow reminiscent of an airport gate, a travel suitcase photo zone, and boarding pass-style invitations. Attendees enjoyed a range of experiences including skin analysis, live beauty consultations, seminars, and live performances, meeting diverse visitor interests.

For this project, TL Creative managed the full planning and spatial design of the popup, multidimensional VMD, and overall on-site event production. The flow and safety management leveraged the premium setting of Walkerhill, and every detail—down to LED, sound, and lighting production—was carefully executed to enhance the event atmosphere. The space and experience content were seamlessly integrated to deliver the brand’s core message and achieve an enthusiastic response.

By handling event production, popup planning, spatial design, and VMD at BeautyCon Seoul, TL Creative delivered a distinguished on-site experience befitting a global-scale brand event.