Korea · Local Installation · Event Production
AMOREPACIFIC A Masters Launch Event: Local Installation & Event Production Case Study | Seoul BTL Marketing
- Brand
- AMOREPACIFIC
- Country
- Korea
- Year
- 2024
At the AMOREPACIFIC A Masters launch event in Yongsan, Seoul, TL Creative delivered on-site installation and seamless event production for a successful BTL experiential marketing project.
On Thursday, February 22, 2024, the official launch event for AMOREPACIFIC’s supporter program, A Masters, was held at AMOREPACIFIC headquarters on Hangang-daero, Yongsan-gu, Seoul.
As a leading beauty company in Korea, AMOREPACIFIC created A Masters as a flagship supporter group to share and promote brand value through various experiential activities. After a selection process, chosen participants were formally inducted through this official launch ceremony.
On event day, A Masters team members and organizers gathered to participate in activities including an introduction to AMOREPACIFIC’s brand philosophy and campaign objectives, hands-on experience programs, and commemorative photo sessions.
TL Creative managed on-site installation and event operations for the ceremony, setting up traffic flow, signage, promotional materials, spatial design, and refreshment arrangements, ensuring smooth execution throughout the event.
