Korea · Event Production
Abib Pop-Up Store Event Experience – Beauty Brand Activation in Seongsu-dong, Seoul
- Brand
- Abib
- Country
- Korea
- Year
- 2024
A case study of Abib's pop-up store event in Seoul Forest Road, featuring on-site management by TL Creative. Visitors enjoyed hands-on skincare experiences.
Abib is a leading Korean premium skincare brand, renowned for offering a wide range of products that promote calm, healthy skin, all derived from natural ingredients.
From May 24th to May 26th, 2024, the Abib Pop-Up Store was held at 53 Seoul Forest-gil, Seongdong-gu, Seoul. Open from 11 AM to 8 PM, the event allowed visitors to try the brand’s flagship products firsthand and benefit from personalized skincare consultations.
The pop-up store impressed visitors with Abib’s signature aesthetic touches and the opportunity to sample its core products. With an average of about 1,000 guests per day, the event ran smoothly, thanks to a comfortable environment and efficient flow management.
TL Creative was responsible for onsite event operations, deploying supervisors and promoters to manage the overall event and provide attentive visitor support.
