Korea · Event Production · Popup Planning · Spatial Design · VMD · Fixture Production
Oiad Seoul Beauty Popup Project – Immersive Space Design & VMD Experience
- Brand
- Oiad
- Country
- Korea
- Year
- 2025
Oiad's experiential beauty popup at Nodeul Island in Seoul showcased creative space design, VMD, and event production for a unique brand encounter.
From May 21 to May 25, 2025, Oiad launched an experiential beauty popup booth at Nodeul Island, Yongsan, Seoul, embodying the brand's core values of originality, self-expression, and limitless possibility. Open daily from 10 AM to 8 PM, the event allowed visitors of all ages to explore Oiad's world and products firsthand.
The booth was creatively designed with an 'Alice in Wonderland' theme, focusing on interactive experiences. Visitors moved through zones like the Liptique Color Zone, where they could choose their perfect lip color using transparent films, a mission area to match selected shades, and a hands-on postcard activity using Silver Purse to discover their personal color. Lucky draw events offered gifts like Liptique, Lip Oil, and Silver Purse, enhancing the lively atmosphere.
TL Creative oversaw the overall spatial design, popup planning, intuitive and visually engaging VMD, and event production, all reflecting Oiad's unique brand sensibility. By incorporating iconic installations, functional fixtures, efficient traffic flow, and optimized product trial environments, we delivered a high-quality brand experience.
