Korea · Event Production
HUBLOT Popup Store Event Management at Daegu Shinsegae Department Store – TL Creative Experiential Marketing Case Study
- Brand
- HUBLOT
- Country
- Korea
- Year
- 2024

A case study of the HUBLOT popup store operated at Daegu Shinsegae Department Store. TL Creative expertly managed on-site operations to deliver a refined guest experience.
From August 9 (Fri) to August 25 (Sun), 2024, the HUBLOT popup store was held on the 5th floor 'The Stage' at Daegu Shinsegae Department Store.
Open daily from 10:30 AM to 8:30 PM, the store offered visitors the chance to experience the brand identity and watches first-hand in a bright, modern setting with sophisticated interior design.
Founded in 1980 in Neuchâtel, Switzerland, the watch brand HUBLOT has earned a global reputation for its innovative timepieces and unique sensibility, guided by its ‘Art of Fusion’ philosophy that blends traditional watchmaking with contemporary design.
At this popup store, a variety of interactive features and a luxurious atmosphere created spaces for visitors and the brand to engage directly.
TL Creative managed all on-site operations for this event, including daily staffing and supervision, customer service, inventory management, and oversight of layout and ambiance, ensuring smooth and optimized event execution.


