Korea · Event Production
HERA Popup Store Event Operation in Seongsu, Seoul | Beauty Brand Experience | TL Creative
- Brand
- HERA
- Country
- Korea
- Year
- 2024
TL Creative managed the HERA Rouge Classy launch popup store in Seongsu, Seoul, delivering a unique beauty event that immersed visitors in the brand’s sensibility.
Period: January 5, 2024 (Tue) – March 31, 2024 (Sun)
Location: Amore Seongsu 2F (7, Achasan-ro 11-gil, Seongdong-gu, Seoul)
Operating Hours: 10:30 AM – 8:00 PM
As Amorepacific’s leading luxury beauty brand, HERA is known for its urban sensibility and bold beauty, especially its strong presence in lip products. In celebration of the new ‘Rouge Classy’ launch, this popup store was created to immerse visitors in HERA’s brand message through striking red tones and an interactive space.
Visitors could freely try products within the popup store and enjoy a variety of photo spots and intricate details showcasing the brand’s history, offering a full HERA brand experience.
TL Creative oversaw event management for this project, focusing on on-site staff coordination, visitor engagement, guiding product trials, maintaining ambiance, and managing flow to deliver an elevated on-site experience.
